Azoma raises an $11.2M Series A to help brands sell through AI shopping assistants, with L’Oréal, Unilever and Mars as customersUnconfirmed
Getting recommended by AI shopping agents is becoming a brand budget line.
CollapseAzoma raises an $11.2M Series A to help brands sell through AI shopping assistants, with L’Oréal, Unilever and Mars as customers
Citing a SalesTechStar report from October 22, an X user said Azoma raised an $11.2 million Series A led by Puma Growth Partners with dunnhumby participating, following a $4 million seed in December 2025. Azoma helps brands sell through AI shopping assistants and calls the category “Agentic Commerce Optimization.” Its revenue reportedly grew almost tenfold in a year and the team went from 12 to 40 people, with customers including L’Oréal, Unilever and Mars.